1. Law
Not many know that the law industry is generating huge Returns on Investment (ROI) through digital strategies, this is due to a lack of knowledge on legal issues among the general public. Gone are days for general consultation, today is the time of experts so legal experts from various streams are hitting digital spaces to reach out for potential clients.
Consultation is now easier due to E-commerce consultation, and sites like Vakeelsearch are reaching millions of users through internet platforms, and if you already know about them? How did u learn about them? Either digital marketing or word-to-mouth marketing.
2. Health & Medicine:
With so many specialized doctors, clinics & multi-specialty hospitals, patients get puzzled while choosing the right hospital because every hospital claims to be the best. So what’s the strategy to stand-out? Online Reputation Management (ORM) is the answer! Imagine a couple looking for infertility treatment & there are four IVF Treatment Hospitals within the radius of 5 KM, which one would the couple choose? The one which has the best reviews & best content on the website. When a couple is willing to spend around 2 Lakh Rupees for Infertility Treatments, they would definitely invest their time in finding the best hospital in the city hence implementing ORM strategies can highly influence the patients in choosing the particular hospital.
Furthermore, general consultations are at the fingertips of the patient, as the doctors are now available over many medical apps like Practo and the same app will deliver u medicines prescribed by the doctor as well, with so many doctors particular app how will a patient choose one? Again it’s just “reviews” that matter. Not just that, many hospitals have launched their own online consultation services through websites and mobile apps & via digital marketing hospitals reaching their patients.
Education & Training
E-learning has taken the world by storm as digital technology is connecting people faster than ever, many apps like Byjus & Veduantu revolutionized the learning methods. Skill learning apps like Simplilearn and Edureka have crossed Indian borders and training people in the USA, UK & UAE as well. So how do you think these apps promote their brand and app downloads? That’s through Digital Marketing! An e-learning app is a digital platform, created to connect and teach students online, finally marketed through digital channels, as simple as that.
Especially, after the whole world is under lock-down, most of the educational institutes have launched their own online portals to connect with students suggesting “e-learning is the new normal.”
Food
In Urban Areas where everything goes digital, Restaurants are also just digital. You come across a mouth-watering dish on social media (Digital), you want to try it out, hit apps like Swiggy or Zomato (Digital), order it and get it delivered (Digital) or if the food is not available on any of the respective apps, find a restaurant that serves the particular dish on google (Digital) and visit it. The observation here is, the process of finding desired food is mostly digital, therefore restaurants and cafes should consider implementing Digital marketing strategies to reach out to the target customers.
Entertainment:
“Watch it whenever you want” can be the latest tagline for the Entertainment industry, as OTT platforms are providing theatre at home experience. Gone are days, when entertainment was as accessible at specific timings, now one can watch popular movies and shows whenever he/she wants. On the other hand, producers are reducing dependency on theatre distributions for profits, and as OOT platforms audiences are increasing like hill steep graph. So marketing for entertainment has taken a different turn hence the targetted audiences are both Theatre goers and OOT lovers.
Real Estate:
Real Estate is the one Industry that would never fail & the buyers are now living the digital life. Property developers, owners & brokers are betting high on digital advertising to reach the potential buyers, since most of the population is isolated, the situation for Real Estate has completely transformed into digital after COVID 19 outbreak, property launch, consultation or tour, name anything related to real estate is now digital. When so much digital activity is involved in the industry, can u just depend on traditional marketing to generate potential leads?
Automobile
Selling a car is nothing but influencing the buyer, in other words, deep marketing is influencing. Have you noticed the number of car/bike reviews uploaded by the influencers before the launch on youtube? The number of review blogs published? Or even aesthetics shared on image sharing platforms? They are just abundant and reach reaching crores of people within a few days. Furthermore, brands are highlighting the USPs of their products through digital promotion to reach the right audience, only press, media and influencers are invited for physical launch events, on digital platforms the story is otherwise, brands are also conducting virtual launch events, streaming the same via social media platforms, therefore connecting with the loyal fans without intermediates. Since metrics can even be measured, interaction data can be utilized for better brand promotion, do u still need to focus completely on traditional marketing?
Fashion:
As E-commerce is a new way of shopping, new brands like Roadster and Campusuta have emerged to be hot favorites among the youths, how did they manage to pull it off? Simple! Myntra is an online shopping site, buyers have to be social media users, so digital marketing acts as a bridge between brands and buyers. An extensive marketing campaign to meet all the touchpoints of marketing is a must to build a strong brand identity and achieve high sales figures.
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