Targeting the Right Audience: An important factor of Social Media Marketing

Today we all are living in the World of Internet. Social Media is one of the platforms where people are spending maximum time of their day! We are so addicted to the social media, that the day starts with opening the social media platforms especially Instagram & Facebook etc. Hence most of the businesses are targeting social media marketing to run ads & generate the revenue. The scroll & clicks hold the potential for connection, engagement & brand growth. This platform has become a major hub to promote & bring revenue for all sizes of Businesses. From Global giants to local startups, all are preferring social media marketing.

Why Social Media Marketing these days?

· Over half of the world's population is engaged on social media platform.

· It is very easy for the business people to run ads and target the right audience through these platforms.

· Low Investment & High Returns.

· Ads reach to maximum people in shorter time.

· Facebook ads setup is easy & convenient.

· Easily approachable to customers.

· Direct lead generation by tracking the right audience.

· Marketing becomes easy.

Important Factors of Social Media Marketing:

· Understanding the right audience

· Selection of correct Social Media Platform

· Select the Right Campaign

· Creative Ads

· Consistent Engagement

· Proper hashtags

· Content Calendar

· Tracking the Website Traffic

· Targeting & Retargeting the Audience.

In this blog we will see about Understanding the right audience.

Understanding the Audience is very important in Social Media Marketing.

A social media marketer needs to be very careful while setting up the Campaign for running ads. It is because the marketer needs to study the business properly and then analyse who can be the target audience for that particular business.

For eg: If we want to do marketing for hospital equipment’s then we need to target Doctors and hospitals not IT Professionals. Next is one needs to understand where will Doctors spend their time. Usually, they will be busy and in case they find any time, they try spending on professional websites like LinkedIn which will add value to their services and progress happening in day to day life or researches happening in order to keep themselves updated. Hence the social media marketer needs to run ads on LinkedIn & not on Facebook or Instagram.

Now let’s take a look on factors that need to be taken into consideration to target the audience

1.Understand the Business requirements.

2.What is the business regarding all about.

3.Location constraints (Targeting a particular city, state, country or Entire world)

4.Gender setup

5.Analytical thinking of what age group of people are suitable for the business.

4.Schedule proper timings for running ads to reach the targeted audience in a right time.

6.A social media marketer needs to have clarification on what is the moto behind the campaign. Is it for generating leads, website traffic, engagement or app promotions & then set the campaign accordingly.

In this way one can reach & target the right audience in order to get relevant outputs.

For other important factors of social media marketing stay tuned with us.

Please visit our website for further more details:

https://www.grkads.com/

Author: Priya Sambrekar